# Enhance Your Content Marketing Funnel

## awareness

- Create thought leadership campaigns
- Distribute blogs / videos across social
- Target prospects with contextual articles

## interest

- Identify influencers by topic
- Get a heat map of influencer connections
- Track top engaging content
- Select best performing ambassadors

## action

- Engage traffic from social campaigns
- Convert call to action visitors
- Integrate with website analytics

# And Get the Best ROI with Earned Social Media:

| Investment  | Conversion Rate |
|-------------|----------------|
| Email       | Low            |
| Paid Social | Medium         |
| SEO / SEM   | Medium         |
| Telesales   | High           |
| Earned Social | LOW          |

# The Smart Campaigns Difference

### Connect

Stream your content — blogs, whitepapers, videos; curate thought leadership articles.

### Automate

Define posting rules, schedules, and ambassadors as repeatable campaign processes.

### Amplify

Sign up social ambassadors and post on multiple timelines for maximum impact.

### Influence

Identify, follow, mention and engage top influencers by reach and topic.

### Optimize

Get analytics from clicks to engagement; identify best performers.

# Harness Content to Fuel Your Social Marketing Engine

## Delivered on a Robust Platform that Scales

### Summary

**Software Name**: Smart Campaigns  
**Landing Page**: [https://engage.social/products/smartcampaigns/](/content/products/smartcampaigns/index.html)